Denials in the Labels for Packaged Chinese Foods: A Socio-psychological pragmatic Analysis

Xinren CHEN

MOTS-CLÉS : food packages, china, pragmatics, denial statements, additives

Abstract : Despite substantial research on food labels, little attention has been directed to a newly emerging discursive phenomenon pertaining to the content of labeling on Chinese food packages. This empirical study, working on a set of data from labels for packaged Chinese beverages, focuses on the occasionally used negative statements that deny the inclusion or existence of some substances like additives. Probing the communicative purposes and effects of such denials highlights the underlying sales-oriented motive on the part of the marketers, as emerging from semi-structured interviews. From the perspective of socio-psychological pragmatics, it will be argued that the use of the denials in the food labels is better interpreted as a marketing strategy than as an offer of extra objective information.

To read the full article in French, click on the link below :
Denials in the Labels for Packaged Chinese Foods: A Socio-psychological pragmatic Analysis

Xinren CHEN

Professor of English and Linguistics,
Nanjing University
cxr3354182[at]163.com

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