Marie-Sylvie POLI - Brigitte AUZIOL
KEYWORDS : design, exhibition, phenomenology, intention, semiotics
Abstract : « Momentané », the design exhibition dedicated to the creations of the Bouroullec brothers is explored in this article from a communicational and semiotic perspective.
After having introduced our concepts and analysis framework, including the phenomenological approach of the researcher visiting the exhibition, we will outline some conclusions coming from our research on the design exhibition at large.
We will explain how this exhibition operates as an experimental laboratory. Indeed, the scenographic communication is integrative and implies the physical involvement of the visitor.
Regarding what is meant by this design exhibition, what is the rhetoric of «Momentané», we will see how a very own melodic line is drawn, as a counterpoint to the ode addressed to the two designers.
(Français) Exposer le design par le design : Une approche communicationnelle d’une exposition des frères Bouroullec au Musée des arts décoratifs.