Under the direction of Bernard Darras and Stéphane Vial

Since the act of design is, by definition, one of communication, designers from all sectors are increasingly aware of the need to underpin their practice with a sound knowledge of key communication principles. This issue of MEI investigates the complex relationship between communication and design and questions how communication theories impact broadly on design practice. The 30 contributing authors come from a wide range of backgrounds in the fields design and communication, each undertaking an integral role in creating, researching and acknowledging the role of communication in relation to design.
Areas of investigation examined in this issue include graphic design; interactive and digital design; product design; architectural design; landscape design; urban design; eco-design; co-design; textile design; fashion design; design management; strategic design and social, or service design.

ISBN online : 978-2-336-31210-1



Bernard Darras - Stéphane Vial

Sorry, this entry is only available in French.


Entretiens avec Ruedi Baur et Katherine Gillieson

Bernard Darras - Stéphane Vial

Sorry, this entry is only available in French.


La petite histoire de Mac Donald à l’ère du flat design

Anne Beyaert-Geslin

The article defines three temporalities of advertising and relates Mac Donald’s documents in this little story. How does graphic design contribute to the brand’s project and remodel images? By distancing the properties of the product, the flat model...


Esquisse d’une Théorie du Design Informationnel dans le domaine de l’architecture et de l’urbain

Patrizia Laudati

Designers of architectural objects have to order a quantity of existing data, integrate new data and structure them so they make sense and provide useful information. They must be able to be interpreted and used by the other participants involved in the...


“Done by app” : du design de services au quadrillage du réel

Pia PandelakisPia Pandelakis . Pia Pandelakis est maître de conférences en design à l’Université Toulouse – Jean Jaurès et membre du laboratoire LLA-CRÉATIS.  Elle enseigne notamment dans le cadre du Master Design Transdisciplinaire, Cultures et...


Manifesto for ‘spirit of place’: the expressive value of signage on Belfast’s arterial routes in representing wider environmental and societal themes.

Ian Montgomery - Ruth Brolly

Commercial signage has a greater presence than any other type of sign in the built environment of cities, conveying a rich tapestry of semiotic codes. While designers are concerned with good practice, invoking semiotic...


Design et communication urbaine: un essai de croisement

Smail Khainnar

Urbanize the contemporary city is no longer limited to erect buildings and draw the channels of communication. Beyond these processes of urban intervention on its biological body, make the city, it is also the communicate to its users in order to make...


The Communication of Memory and the Inhabited Experience

Pamela Salen - Pamela Salen

This paper proposes that memory and the inhabited experience are a particular form of embodied communication. In doing so, it privileges personal and interpersonal accounts of the everyday as an impetus towards shaping practice-led research in...


Pluraliser les régimes de signe pour rendre compte de l’usage

Vincent Beaubois - Camille Chamois

The use of an object or a technical device refers to the meaning this object implies to the user. This article thus develops a semiotic analysis in order to elucidate the notion of meaning we implicitly refer to. We first compare the structuralist and...


Design du codesign – Le rôle de la communication dans le design participatif

Bernard Darras

This article is intended to present cooperative design, also known as participatory design or codesign. It discusses the issue of creative participation in a democratic regime and adopts a relationist and communicational approach typical of codesign and...


Les enjeux théoriques et pratiques de la sémiotique du design

François Maréchal

The theoretical and practical stakes of semiotics applied to design. Analysing design alongside with a user test, taking the example of the Peugeot 308 “i-Cockpit”.
Inspired by a professional example of semiotics applied to design, the article...


Design d’interfaces : du dialogue homme-machine au support médiatique

María Inés Laitano - Philippe Bootz

This paper draws a parallel between instrumental approaches of interface design and communicative approaches, in order to revisit the contributions of the latter to the former and to introduce briefly a model which would be able to reconcile them. It does...


Concevoir sa communication pour mieux communiquer sa conception architecturale


To better communicate its architectural work to the customer (interpersonal communication), the designer is supposed to properly design its communication during its exercise creative. Thus, the communication appears for a designer as a purpose, enabling it...


Des robots comme nouvelles entités et univers narratifs à construire

Stéphanie Cardoso - Mélanie Bourdaa

This article deals with a transversal approach in design and Transmedia and aims at understanding their complementarities in the conception of new entities and their narrative, communication and promotional spaces. Our study will focus on social robots,...


Du design d’interaction au « textile social » : approches communicationnelle et sémiotique d’un média tangible

Marie-Julie Catoir-Brisson

Based on the study of an experimental project managed by a team of students from the MIT in 2015, this article investigates the links between design and communication. Between textile and digital design, the project invites to rethink the mediated...


Éléments pour une analyse sémiotique du design numérique : le cas des « cultural analytics »

Everardo Reyes

This article studies relationships between design and communication disciplines from a semiotic standpoint. The object of study that is put forward comes from the emerging “cultural analytics” approach, as it has been advanced by the...

Semiotics’ Razor. Or, how to tell products’ signification apart from products’ communication.

Alvise Mattozzi

This paper investigates the difference between product signification and product communication by describing the case of the Sensors for Women razors. Through a semiotic analysis of SensorExcel for Women and the...


Myths: Representation of Design in the New-Age of Communication

Doganberk Demir

This paper investigates the role of designer in material and visual culture and how designers became myth-makers in todays culture scene. In a saturated world of objects of design that is present, designers do not deal with only form and...


Eléments de design sonore pour appréhender les livres numériques

Olivier Rampnoux - Géraldine Cohen

Through the integration of an oral narration in the ebook and also the addition of various sounds, a sound syntax emerges and enriches the digital book. New interactions between verbal signs and sound signs become possible. By exploring these...


Du design de mode à la fabrique du corps communicant. Vers un design du corps communicant.

Rym Kireche-Gerwig

If one considers fashion design as an adjunct in the communication of the body, it is undoubtedly by virtue of its ability to materialize of thought. The creations resulting from the fashion design can indeed be considered as media productions...


Exposer le design par le design : Une approche communicationnelle d’une exposition des frères Bouroullec au Musée des arts décoratifs.

Marie-Sylvie POLI - Brigitte AUZIOL

« Momentané », the design exhibition dedicated to the creations of  the Bouroullec brothers is explored in this article from a communicational and semiotic perspective.
After having introduced our...


Le phénomène « carte blanche ». Pratiques de communication dans le musée MUDAC

Chiara Rubessi

This article is the result of a reesearch on the temporary design exhibitions named entitled « carte blanche à un designer », held since 2002 at the MUDAC (Musée de design et d’arts appliqués contemporains) of...