Des robots comme nouvelles entités et univers narratifs à construire

Stéphanie Cardoso - Mélanie Bourdaa

KEYWORDS : Design, Transmedia, Socials Robots, worldbuilding, fictional design

Abstract : This article deals with a transversal approach in design and Transmedia and aims at understanding their complementarities in the conception of new entities and their narrative, communication and promotional spaces. Our study will focus on social robots, which are technological objects without any history or social identity. Born om an up-to-date technology, they rise in a complex dimension and a usage culture coming from Asiatic countries. This complexity is rooted in a stereotyped fictional universe, representing both a symbol of progress and an object of fear. Example of Science-Fiction movies such as Star Wars or more recently A.I. can illustrate this point. Envisioning these robots as “new entities to build” leads to the creation of a narrative universe, a need for their appropriation, but also to critically questioning the social construct of technic and the technical construct of society (Akrich, 1994). Therefore, how do these narrative universes go from reality to fiction and back in order to improve the appropriation of these complex objects in the contemporary western society?

To read the abstract of the article in French, click on the link below :
Des robots comme nouvelles entités et univers narratifs à construire

Stéphanie Cardoso - Mélanie Bourdaa

Université Bordeaux Montaigne,
Laboratoire MICA,
Stephanie.Cardoso[at]u-bordeaux-montaigne.fr
Université Bordeaux Montaigne,
Laboratoire MICA,
melaniebourdaa[at]yahoo.fr

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