Myths: Representation of Design in the New-Age of Communication

Doganberk DEMIR

KEYWORDS : design, identity, semantics, communication, representation

ABSTRACT : This paper investigates the role of the designer in material and visual culture and how designers became myth-makers in today’s culture scene. In a saturated world of objects of design that is present, designers do not deal with only form and functionality but market asks for meaning and experience factor at their makings. This text showcases semantic readings from design magazine photo-shootings to recent actual design objects and installations and how the shift in designer’s role brought up. In the first part I introduce the current setting in visual culture with strong references and continue with actual samples of work and investigate the design industry from the perspective of semantics. Finally, I talk about the shift in the industry and politics of the manmade objects, the void caused by the representations and how designers fill this void in the object via meaning and stories, through references and semantic readings of two designs by French designer Philippe Starck.

To read the abstract of the article in French, click on the link below :
Myths: Representation of Design in the New-Age of Communication

Doganberk DEMIR

Ozyegin University, Istanbul Institute of Design, Istanbul
doganberk[at]day-studio.com

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