Réception des publicités sociales et promotion de la santé publique. Le cas des affiches sur le gaspillage alimentaire

Mona JUNGER-AGHABABAIE

KEYWORDS : Designer, Poster, Receiver, behavior, Food waste

ABSTRACT : Social posters and visual communication are the focus of this article. It revolves around the concepts of “responsible action” and practices related to the reception of advertising images relating to the promotion of public health. Designers conceptualize and produce their creations, hoping that they fit the cultural and social practices of the receivers. In the case of posters on food waste, a number of questions may beposed. How does the designer conceptualise and produce their final version? How do the receivers appropriate these posters? Do the resulting posters lead to receivers changing attitudes? To answer such questions, we interviewed two French designers, Axelle Roue and Hélène Petit about their designs dealing with food waste exhibited in Paris metro stations in July 2013.

To read the abstract of the article in French, click on the link below :
Réception des publicités sociales et promotion de la santé publique. Le cas des affiches sur le gaspillage alimentaire

Mona JUNGER-AGHABABAIE

Docteure en Sciences de l’art;
chercheuse associée à l’Institut ACTE- UMR CNRS 8218
« Sémiotique des Arts et du Design »,
Université Paris 1 Panthéon Sorbonne
monababaie[at]hotmail.com

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