An argument for public health: The centrality of communication theory in making comprehensive and effective public health messages

Jessica MUDRY

KEYWORDS : public health, communication, language, argumentation, rhetoric, models of communication

ABSTRACT : The goals of the research and practices of public health are to improve, to save, and to protect the well-being of a population. But to consider the discursive structure within which public health operates, the delicate ether of language, means that where we do public health is in and through the construction and communication of arguments to various audiences. Understanding how communication through language and argumentation works can allow for a more comprehensive approach to understanding and constructing effective and innovative public health intervention campaigns.

To read the abstract of the article in French, click on the link below :
An argument for public health: The centrality of communication theory in making comprehensive and effective public health messages

Jessica MUDRY

Assistant Professor in Professional Communication,
Ryerson University, Toronto (Canada)
jessica.mudry[at]ryerson.ca

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