Communication médicale et marketing social de santé publique en Algérie. Le cas des maladies non transmissibles

Aïssa MERAH

KEYWORDS : mediation, exhibitions, publications, qr code, mobile phones

ABSTRACT : We question public communication applied to health as a social marketing tool. Public health communication is considered here on two levels of intervention. On the first level, it is to establish state of the art review of the medical communication. And on the second, it is to analyze what is at stake in terms of function and expected effect: change in health behaviors. Our analysis focuses on the process of awareness and promotion of healthy behaviors. To achieve this, we call upon the theoretical foundations of communication models of persuasion and commitment. Referring to practical cases, we will analyze how media are mobilized in communicating on non-communicable diseases in relation to prevention and health education indicators.

To read the abstract of the article in French, click on the link below :
Communication médicale et marketing social de santé publique en Algérie. Le cas des maladies non transmissibles

Aïssa MERAH

MCF en Sciences de l’information
et de la communication
Université de Béjaïa, Algérie,
merah_aissa[at]yahoo.fr

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