#44-45 PUBLIC HEALTH AND COMMUNICATION

Under the direction of Michael Rinn and William Sherlaw

Communication attempts to influence and support behavioural change identified as being important for individual and population health. People are encouraged to adopt new lifestyles, give up cigarettes, reduce alcohol and red meat consumption, to get vaccinated against the flu, be aware of health and environmental hazards, drive more safely and slowly to reduce road accidents, and adopt safe sex practices. Communication is also brought to bear on fostering environmentally friendly practice and sustainable development. It is hugely important in health crisis management and its difficulties may help to understand failures of vaccination campaigns (e.g. H1N1) and health scandals involving different medicines, (e.g. Mediator, Levothyrox). This issue of MEI aims to cast light on different interactions of public health and communication. This includes how communication bolsters the aforementioned hygienist ideology as well as how media may impact on people and their well-being. But above all it has a broader ambition to show that communication performs and frames how we deal with social and health issues. Communication is about how people jointly make meaning, as such, it is not simply about giving and
receiving information. It also has power to structure and mold reality and to affirm or discredit identities. Communication, thus, should be prized in the public health sphere just as much as epidemiology, since it contributes to both laying the foundation for change to our world and the way people act within it.

Editorial

Michael RINN - William SHERLAWSorry, this entry is only available in French.

Entretien

Christine FERRON - Suzanne Marie BABICHSuzanne Marie Babich is currently Associate Dean of Global Health and Professor of Health Policy and Management, at the Richard M. Fairbanks School of Public Health, Indiana, USA. Her professional interests include health management and policy, leadership,...

Adhésion, observance et compliance : apports info-communicationnels

Stéphane AMATO - Françoise BERNARDABSTRACT : This article proposes to examine a particular moment that has particular interest for public health, namely the moment of patient-doctor communication. Indeed, the form this communication takes will partly determine compliance with prescribed...

An argument for public health: The centrality of communication theory in making comprehensive and effective public health messages

Jessica MUDRYABSTRACT : The goals of the research and practices of public health are to improve, to save, and to protect the well-being of a population. But to consider the discursive structure within which public health operates, the delicate ether of language, means...

Communication médicale et marketing social de santé publique en Algérie. Le cas des maladies non transmissibles

Aïssa MERAHABSTRACT : We question public communication applied to health as a social marketing tool. Public health communication is considered here on two levels of intervention. On the first level, it is to establish state of the art review of the medical...

Le mésusage des écrans chez les enfants et les adolescents : l’éclairage d’une enquête qualitative auprès des professionnels de l’enfance et de l’adolescence

Élisabeth BATON-HERVÉABSTRACT : In just over twenty years, the media and technological environment of families has changed significantly. Households have gone from having one to two television sets to viewing an average of seven screens. Each family unit is equipped with...

Émotions argumentatives et criminalisation du SIDA

Fabienne H. BAIDERABSTRACT : This work presents the discursive analysis of the demonization campaign in Greece (2012) that affected AIDS women, constructed as exterminating “contaminants” in press articles and political speeches. The confrontation of victim testimonies of...

«Laissez-nous penser» : changer les représentations grâce au média radio

Agnès D’ARRIPE - Cédric ROUTIERABSTRACT : «Let us think» is a radio program that is in line with other radio initiatives carried out by people with a mental health condition. However unlike these «mad radios», our project is a participatory action research supported by the...

La rhétorique hygiéniste dans les brochures de l’INPES contre le tabagisme

Marc BONHOMMEABSTRACT : The INPES (National Institute of Prevention and Health Education) regularly distributes anti-smoking brochures. Our contribution analyzes the rhetorical strategies elaborated in these to raise the awareness of smokers to harmful effects of...

Naming : reflecting and constructing disability and public health policy and practice

William SHERLAWABSTRACT : Names and terms within the fields of disability and public health, both reflect and construct practice and policy. They are an important part of discourse: ‘language as a form of social practice’. (Fairclough, 2001) Discourse goes beyond the...

La Communication sur le Sida en Tunisie : Analyse des images (1989-2010)

Lamia BEN HASSINE - Salaheddine DRIDIABSTRACT : Our study aims to analyze television spots broadcast on television channels since the National Program for the Prevention of Sexually Transmitted Infections and AIDS from 1987 to 2010. The dissemination of information on AIDS in Tunisia is...

Au nom de la solidarité. Les nouveaux discours publics contre le VIH

Michael RINNABSTRACT : This paper analyzes HIV/aids prevention campaigns since their launch in the early 1980s until the present day. We will try to understand the hybrid nature of this discourse: It is both functional, in its maximization of efficiency (helping people...

Parcours privés pour un bien-être public. Le marketing alternatif contre l’abus d’alcool

Mehdi CHOUROUABSTRACT : Public welfare is dependent on a constellation of private pathways. The public space embodies, in this respect, an arena where three types of actors (institutional, associative and economic) try to attempt alcohol consumers aware of the harmful...

Communication en contexte de crise sanitaire Ebola en Guinée : approche socio-discursive d’iconotextes de prévention

Alpha BARRY - Andrée CHAUVIN-VILENOABSTRACT : This article aims to address, from a socio-discursive, rhetorical and enunciative perspective, official institutional information disseminated in Guinea during the recent Ebola epidemic, which has badly affected West Africa. The health crisis has...

Réception des publicités sociales et promotion de la santé publique. Le cas des affiches sur le gaspillage alimentaire

Mona JUNGER-AGHABABAIEABSTRACT : Social posters and visual communication are the focus of this article. It revolves around the concepts of “responsible action” and practices related to the reception of advertising images relating to the promotion of public health. Designers...

Nudge and the politics of wellbeing: bringing biopower into dialogue with critical discourse analysis

Jane MULDERRIGABSTRACT : This paper brings the Foucauldian concept of “biopower” into dialogue with critical discourse analysis to investigate the increasing use of behavioural economics (or “nudge”) in UK health policy. Focusing on the “Change4Life”...

La traduction intersémiotique dans la construction d’avatars comme moyen communicationnel pour le traitement de la schizophrénie en Thérapie Avatar

Roberto CHIACHIRI - Rodrigo MORAISABSTRACT : This study presents an analysis of Avatar Therapy, which is a method of treating auditory hallucinations in patients with schizophrenia through images designed to represent the voices that schizophrenics hear. The therapy aims to reduce the use of...

Denials in the Labels for Packaged Chinese Foods: A Socio-psychological pragmatic Analysis

Xinren CHENABSTRACT : Despite substantial research on food labels, little attention has been directed to a newly emerging discursive phenomenon pertaining to the content of labeling on Chinese food packages. This empirical study, working on a set of data from labels for...

Sémiotique des codes socioculturels de l’affiche et de l’affichage. Le cas des campagnes de prévention contre le SIDA en Chine

Yu WANGABSTRACT : Our research aims to analyze the socio-cultural influence on the poster and the display in a semiotic perspective. We are interested in the specificity and the media strategies in this didactic communication relative to a subject of public health...