#40 DESIGN AND COMMUNICATION

Under the direction of Bernard Darras and Stéphane Vial

Since the act of design is, by definition, one of communication, designers from all sectors are increasingly aware of the need to underpin their practice with a sound knowledge of key communication principles. This issue of MEI investigates the complex relationship between communication and design and questions how communication theories impact broadly on design practice. The 30 contributing authors come from a wide range of backgrounds in the fields design and communication, each undertaking an integral role in creating, researching and acknowledging the role of communication in relation to design.
Areas of investigation examined in this issue include graphic design; interactive and digital design; product design; architectural design; landscape design; urban design; eco-design; co-design; textile design; fashion design; design management; strategic design and social, or service design.

ISBN online : 978-2-336-31210-1

ÉDITORIAL

Bernard Darras - Stéphane VialSorry, this entry is only available in French.

La petite histoire de Mac Donald à l’ère du flat design

Anne Beyaert-GeslinABSTRACT : The article defines three temporalities of advertising and relates Mac Donald’s documents in this little story. How does graphic design contribute to the brand’s project and remodel images? By distancing the properties of the product, the flat...

“Done by app” : du design de services au quadrillage du réel

Pia Pandelakis ABSTRACT : The automated house brings to the fore the ideal of a total service: users could stay at home and see their needs cared for by design products which function as butlers. Smartphone apps potentially belong to this overall category, and the...

Manifesto for ‘spirit of place’: the expressive value of signage on Belfast’s arterial routes in representing wider environmental and societal themes.

Ian Montgomery - Ruth BrollyABSTRACT : Commercial signage has a greater presence than any other type of sign in the built environment of cities, conveying a rich tapestry of semiotic codes. While designers are concerned with good practice, invoking semiotic principles, independent...

Design et communication urbaine: un essai de croisement

Smail KhainnarABSTRACT : Urbanize the contemporary city is no longer limited to erect buildings and draw the channels of communication. Beyond these processes of urban intervention on its biological body, make the city, it is also the communicate to its users in order to...

The Communication of Memory and the Inhabited Experience

Pamela Salen - Pamela SalenABSTRACT : This paper proposes that memory and the inhabited experience are a particular form of embodied communication. In doing so, it privileges personal and interpersonal accounts of the everyday as an impetus towards shaping practice-led research in...

Pluraliser les régimes de signe pour rendre compte de l’usage

Vincent Beaubois - Camille ChamoisABSTRACT : The use of an object or a technical device refers to the meaning this object implies to the user. This article thus develops a semiotic analysis in order to elucidate the notion of meaning we implicitly refer to. We first compare the structuralist...

Les enjeux théoriques et pratiques de la sémiotique du design

François MaréchalABSTRACT : The theoretical and practical stakes of semiotics applied to design. Analysing design alongside with a user test, taking the example of the Peugeot 308 “i-Cockpit”. Inspired by a professional example of semiotics applied to design, the article...

Comment le design intuitif communique-t-il ?

Jérôme Guibourgé - Audrey MoutatABSTRACT : This article aims at determining the functional principles of intuitive design, understood as a communication device that tacitly states its usability. The goal will be to show how such a design succeeds in convoking, through object structures,...

Du design d’interaction au « textile social » : approches communicationnelle et sémiotique d’un média tangible

Marie-Julie Catoir-BrissonABSTRACT : Based on the study of an experimental project managed by a team of students from the MIT in 2015, this article investigates the links between design and communication. Between textile and digital design, the project invites to rethink the mediated...

Eléments de design sonore pour appréhender les livres numériques

Olivier Rampnoux - Géraldine CohenABSTRACT : Through the integration of an oral narration in the ebook and also the addition of various sounds, a sound syntax emerges and enriches the digital book. New interactions between verbal signs and sound signs become possible. By exploring these...

Exposer le design par le design : Une approche communicationnelle d’une exposition des frères Bouroullec au Musée des arts décoratifs.

Marie-Sylvie POLI - Brigitte AUZIOLAbstract : « Momentané », the design exhibition dedicated to the creations of  the Bouroullec brothers is explored in this article from a communicational and semiotic perspective. After having introduced our concepts and analysis framework, including the...

Le phénomène « carte blanche ». Pratiques de communication dans le musée MUDAC

Chiara RubessiABSTRACT : This article is the result of a reesearch on the temporary design exhibitions named entitled « carte blanche à un designer », held since 2002 at the MUDAC (Musée de design et d’arts appliqués contemporains) of LausanneMudac, Switzerland....